It prevents bacteria buildup and maintains fabric breathability. Funky odour-causing bacteria become embedded in fitness and yoga wear and can remain dormant for years waiting for heat and moisture (perspiration) to wake up.
 
The gentle scent leaves your gear smelling fresh, not fragranced.

Tip: To revive really stinky duds like Yoga or Hockey gear, soak overnight.
 
During physical activity, heat and sweat can reactivate odours. Washing your gear with Fresh soon after your workout prevents odour build up. For extra tough odours, 2-3 soaks may be necessary. Fresh contains plant derived biodegradable ingredients and is formulated without phosphates, phthalates and parabens or tested on animals.